Okay, so, after I did some research into the different kinds of film trailers and what makes them what they are, I thought it might be a good idea to find out about what kind of places one would expect to find a film trailer.
The first place I thought of when I asked myself this question was, of course, the cinema. The cinema is the number one place people go to when they want to watch a new film, so, it would only make sense that trailers and advertisements for other films would be shown there.
The first place I thought of when I asked myself this question was, of course, the cinema. The cinema is the number one place people go to when they want to watch a new film, so, it would only make sense that trailers and advertisements for other films would be shown there.
Usually, the type of trailer shown at the cinema is a teaser trailer. This is mainly because they're short and don't take up too much time. But also because a trailer shown in the cinema to a large number of people is likely to have a significant impact, this makes cinema audiences ideal for receiving a 'tease' for a new film. because of where they are, they can immediately begin to talk about the film being advertised, and, as a result, their anticipation for it is heightened even more.
Another place film trailers are commonly found, is the internet. With hundreds of thousands of people using it everyday, the internet is an ideal place to advertise a film. During my research I discovered many different ways a trailer can be advertised on the internet. Some of the most successful methods are as follows;
- YouTube - a website specifically designed for the sharing and viewing of videos is perfect for audiences to hear about new films.
Another place film trailers are commonly found, is the internet. With hundreds of thousands of people using it everyday, the internet is an ideal place to advertise a film. During my research I discovered many different ways a trailer can be advertised on the internet. Some of the most successful methods are as follows;
- YouTube - a website specifically designed for the sharing and viewing of videos is perfect for audiences to hear about new films.
- YouTube advertisements- sometimes, at the beginning of a youtube video, an ad will play before the video, this is also a good place to advertise a film because if that video is popular or 'viral' then there will be a high amount of people that will inevitable be exposed to the advertisement, in some cases users have no choice but to watch the ad as their video loads.
- Ads by Google - more often than not, a website will include a space somewhere entitled 'ads by google'. These spaces sometimes contain pictures or posters of a new film that, when clicked on, link to a trailer for the film.
- Website for the film - Whenever a new film is released, there is always a website to accompany it. These websites are also perfect for a film trailer as they are already committed to advertising that film in any way they can.
Facebook (and other social networking sites) - these websites are ideal for people to view and share film trailers as not only are they a way for a trailer to spread rapidly throughout cyberspace, but they also allow people to discuss the it, thus generating even more publicity and interest in the film.
As a way of demonstrating this I have posted a trailer for 'The Rise Of The Planet Of The Apes' on my Facebook profile, a screenshot can be found below.
- Website for the film - Whenever a new film is released, there is always a website to accompany it. These websites are also perfect for a film trailer as they are already committed to advertising that film in any way they can.
Facebook (and other social networking sites) - these websites are ideal for people to view and share film trailers as not only are they a way for a trailer to spread rapidly throughout cyberspace, but they also allow people to discuss the it, thus generating even more publicity and interest in the film.
As a way of demonstrating this I have posted a trailer for 'The Rise Of The Planet Of The Apes' on my Facebook profile, a screenshot can be found below.
The third main place that film trailers are shown is television. Usually found on the main channels such as BBC, ITV and Channel4, the film trailers shown on t.v are usually the theatrical ones, which are longer and more detailed. Film companies can afford to broadcast their trailers across television because they are reaching out to a much wider audience.
Other ways that film trailers can reach an audience are;
Other ways that film trailers can reach an audience are;
- Extras on DVD's
- iTunes and iPod applications
- PS3/XBOX Advertisements
